Monday, January 7, 2013

Announcing EnviroTex Jewelry Clay!



This is indeed a momentous Monday!
Today, I can announce that Environmental Technology Inc. (ETI)
is launching a new product in 2013.

I hope you have two minutes to watch the video.

Here is a little bit about our new clay:

Professional results are easy to achieve with EnviroTex Jewelry Clay®!  
This clay is a blend of premium epoxy and clay powders resulting in a smooth porcelain like surface that will not shrink when cured.  This advanced formula is easy to mix, has a long working time and cures to a hard, durable and impact resistant product.  EnviroTex Jewelry Clay® has excellent adhesive qualities and will bond to most surfaces including glass, metal, wood, etc.  Once cured, EnviroTex Jewelry Clay® is waterproof, heat and chemical resistant.

In the video, I told you that they clay is launching this week at the Craft and Hobby show. We are demonstrating the clay and I am teaching the first class where 50 students will sample and work with the clay for the very first time.  I can't wait!

We are also participating in an extra special event:  The Craft and Hobby Innovations Showcase. 

I can also make a second big announcement today. 

Celebrity media judges have selected EnviroTex Jewelry Clay 
as a HOT 20!  This means we are in the running for Product of The Year!  I am so excited that something I believe to be fabulous is being recognized by the industry as exciting too!


This is what Jewelry Clay will look like when it makes it to your local craft store.  ETI is just finalizing packaging for Canada and we'll know more about where you can purchase Jewelry Clay after the Craft and Hobby show.  
This year I will be showing you fantastic new techniques for using the clay in combination with our other resin products.  I also plan to surprise you with the many different things you can create with Jewelry Clay!

12 comments:

  1. That is very exciting! I haven't tried any epoxy clay yet, and I'd love to try yours! I'll be on the lookout for it when it hits the stores!

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  2. Oh when? When? What an exciting announcement! Looking forward to playing with this one for sure!

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  3. Very exciting news! I look forward to seeing what you do with this. Enjoy the day. Erin

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  4. YAY, and now we can see how CARMI can INSPIRE the world! Looking forward to some awesome tutorials(and using the product of course.....!)

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  5. Verrrrrrry interesting! Can't wait to see it on the shelves!

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  6. Is this the same thing as Epoxy Clay...except better of course, because it's by ETI? :-)

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  7. Very cool! I love how easily it seems to pick up image transfers~

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  8. Can't wait to see it at CHA! I'm looking forward to working with it in my studio too. Wonderful to have a new addition to the resins I teach with... students will LOVE this product.

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  9. Looks like fun--especially like the ablity to stamp detailed images on it :)

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  10. Oh, yea!! I look forward to getting this.

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  11. Squeal! This really excites me for so much more than jewelry. Good luck in the running.

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  12. I saw this on your Facebook page yesterday and cannot wait to learn more about it! The possibilities are practically limitless!

    And congrats for making the Hot 20 list, and good luck in the running for PotY! :-)

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